Vidwan-ID : 319306



Mrs Poongodi B

Assistant Professor
Kumaraguru College of Technology, Coimbatore

Publications

  • 1
    Projects

Expertise

Management

Consumer Behaviour, Research Methods, Marketing Metrics and Analytics, Business Avenues in Organic Agriculture, Socio-Economic Profiling, Agri Marketing, Handloom Business, Packaging, Rural Enterprises

Personal Information

Mrs Poongodi B

Female
KCT Business School, Kumaraguru College of Technology, Chinnavedampatti, Coimbatore, Tamil Nadu 641049, India
Coimbatore, Tamil Nadu, India - 641049


Experience

  • Assistant Professor

    Department of MBA

    Kumaraguru College of Technology, Coimbatore


Qualification

  • Ph.D

    Bharathiar University


Honours and Awards

2021

Lilavathi Award - Technology for Women

AICTE

2019

National Societal Innovation Award

National Research Development Corporation, Dept of Scientific and Industrial Research, GoI

2019

Best Researcher in Rural Marketing

ICBM- SBE, Hyderabad

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2021

Lilavathi Award - Technology for Women

AICTE

2019

National Societal Innovation Award

National Research Development Corporation, Dept of Scientific and Industrial Research, GoI

2019

Best Researcher in Rural Marketing

ICBM- SBE, Hyderabad

1989

Rashtrapathi Award

Bharath Scouts and Guides Movement

1987

Rajyapuraskar Award

Bharath Scouts and Guides Movement

Read Less

Membership In Professional Bodies

2022

Agribusiness Incubation Society

Institutional Membership - Representative Member

2020

Crafts Council of India

Institutional Membership - Representative Member

2014

Coimbatore Management Association

Individual

2022

Agribusiness Incubation Society

Institutional Membership - Representative Member

2020

Crafts Council of India

Institutional Membership - Representative Member

2014

Coimbatore Management Association

Individual

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Membership In Committees

2022

OISCA - Kovai Chapter

Vice President - OISCA Kovai Chapter

2022

New Regulations 2023 - KCT

Task Force Head - Assessment and Evaluation

2022

OISCA - Kovai Chapter

Vice President - OISCA Kovai Chapter

2022

New Regulations 2023 - KCT

Task Force Head - Assessment and Evaluation

Read Less

Research Projects

Enhancing Livelihood of Handloom Weavers through Technology Upgradation and Training in Samathur Block, Pollachi, in Tamilnadu

Funding Agency : DST SEED TIASN

Enhancing Livelihood of Handloom Weavers through Technology Upgradation and Training in Samathur Block, Pollachi, in Tamilnadu

Funding Agency : DST SEED TIASN

Read Less